Japan (NICOH) Co., Ltd. was established

Taiwan Xiangjun International Co., Ltd. was established. In the same year, its exquisite home appliances, portable coffee machines and peripheral products successfully entered Taiwan's large stores; and in TV shopping, high-end gifts Channels build high visibility.

Guangdong Shunde Xiangjun Dinghai Intelligent Technology Co., Ltd. was established, and started the research,design, research and development and market data testing of portable coffee products and coffee peripherals in the Chinese mainland market.

Launched on JD.com flagship store and Taobao enterprise store

Launched Tmall flagship store, Pinduoduo flagship store, Alibaba

launched Xiaohongshu, Doudian, Jingxi self-operated store; in the same year, the products were launched in
Australia, the United States, France, Singapore, Thailand, Hong Kong, Macau
Online one after another.

Start to expand the mid-to-high-end gift market in Southeast Asia, South Korea, the Middle East and China.