Guangdong Shunde Xiangjun Dinghai Intelligent Technology Co., Ltd.
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Company Profile

Guangdong Shunde Xiangjun Dinghai Intelligent Technology Co., Ltd. is a joint venture company established in 2017 by a Chinese mainland company (Foshan Dinghai Electronic Technology Co., Ltd.) and Taiwan, China (Taiwan Xiangjun International Co., Ltd.). The company is located in Shunde, Foshan, Guangdong. As a strategic partner of Xiangjun Dinghai (NICOH) Co., Ltd. was established in 2012. The company is located in Chiyoda, Tokyo, Japan. The company has been committed to exquisite home appliances in the Japanese market. Taiwan Xiangjun owns the high-end Japanese home appliance brand "NICOH" and Taiwan's high-end home appliance brand "Variety". In addition to the home appliance brand, it owns a comprehensive publishing house for life, Shangyou Culture, which provides various recipes for use with its products. Foshan Dinghai team has 20 years of experience in the design and development of small household appliances, and was a core member of the design and management of Japanese high-end brands and European and American high-end brands; Xiangjun Dinghai, as a strong joint venture between China and Taiwan, With a good corporate culture and strong strength, through continuous efforts and pursuits, we will provide customers with high-quality products and services!

Brand story
品牌故事
Brand
story

"NICOH" is committed to exquisite home appliances, focusing on the design, development and sales of portable coffee machines and coffee peripheral products. Adhering to the product concept of aesthetic design, craftsman spirit and friendly experience, we provide customers with high-quality products and services. The unremitting pursuit, persistence and hard work of every member of the team have been recognized and followed by more and more countries and regions. This is our greatest motivation on the way forward. We can't thank you enough, we only report the quality!

Brand History
  • In 2012, the brand was established

    Japan (NICOH) Co., Ltd. was established

  • In 2016, Taiwan market

    Taiwan Xiangjun International Co., Ltd. was established. In the same year, its exquisite home appliances, portable coffee machines and peripheral products successfully entered Taiwan's large stores; and in TV shopping, high-end gifts Channels build high visibility.

  • In 2017, the Chinese market

    Guangdong Shunde Xiangjun Dinghai Intelligent Technology Co., Ltd. was established, and started the research,design, research and development and market data testing of portable coffee products and coffee peripherals in the Chinese mainland market.

  • 2018 Launched on JD.com, etc.

    Launched on JD.com flagship store and Taobao enterprise store

  • 2019 Launched on Tmall, etc.

    Launched Tmall flagship store, Pinduoduo flagship store, Alibaba

  • In 2020, new media, overseas

    launched Xiaohongshu, Doudian, Jingxi self-operated store; in the same year, the products were launched in
    Australia, the United States, France, Singapore, Thailand, Hong Kong, Macau
    Online one after another.

  • 2021 Gifts, Overseas

    Start to expand the mid-to-high-end gift market in Southeast Asia, South Korea, the Middle East and China.

Brand Concept
  • InnovateProduct Innovation

    Product Innovation
    The Power of Design

  • spiritCraftsman Spirit

    Craftsman Spirit
    The Power of Manufacturing

  • serviceService First

    Service First
    The Power of Humanity